Every Book(mark) Has a Story: Marketing Materials

Business Cards

Business cards were excellent modes of exchanging contacts and selling products with their portable proportions and ingenious designs. The mass-produced item’s compact size and sturdy cardstock material also clearly made for accessible and reliable bookmarks.


Two vinyl record labels, two beer bottle labels, and one textile label with red fabric fibers still attached reveal a colorful collage of graphic marketing. It’s possible these keepsakes belonged to hobbyists, preserving a memory as a sort of memento or simply keeping the items as visually interesting bookmarks.


Littered throughout the collection is a variety of fliers, brochures, pamphlets and coupons in different sizes and many formats. These materials signal events, promote products and services, make statements, and draw readers in.

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