Business cards were excellent modes of exchanging contacts and selling products with their
portable proportions and ingenious designs. The mass-produced item’s compact size and sturdy
cardstock material also clearly made for accessible and reliable bookmarks.
Two vinyl record labels, two beer bottle labels, and one textile label with red fabric fibers
still attached reveal a colorful collage of graphic marketing. It’s possible these keepsakes
belonged to hobbyists, preserving a memory as a sort of memento or simply keeping the items
as visually interesting bookmarks.
Littered throughout the collection is a variety of fliers, brochures, pamphlets and coupons in
different sizes and many formats. These materials signal events, promote products and services,
make statements, and draw readers in.