Mexican American Student Association (MASA)
The rise of Latino Student enrollment, even though small compared to
contemporary standards, created the need for student activists to
establish an organization that would increase awareness of
Mexican-American culture on campus. Founded in 1974 by four students:
María Frias (MASA President, ‘74), Mario Malacara (‘75), Steve Thornton
(‘75), and Robert Perez (‘75), the Mexican American Student Association
worked closely with the Center for Ethnic Affairs to raise the profile
of the roughly 300 “forgotten minority” students at NTSU.
MASA’s activism extended beyond campus and into the surrounding
community, including a Christmas party benefitting neighborhood
children. In 1981, MASA evolved into the Mexican American Student
Organization (MASO) for 8 years before transitioning into the Hispanic
Students in Higher Education (HSHE) in 1989.