According to James L. Rogers, author of The Story of North Texas (2002),
as the North Texas State Normal College reached “degree-granting status
in the fall of 1916, the old Normal Journal seemed too much a relic of
the precollege years, with its quaint mixture of news, stories, verse,
and homilies.” The Normal Journal was discontinued and its content was
divided into two new publications: Avesta, a quarterly literary journal,
and The Campus Chat, a weekly newspaper.
Avesta was published four times a year until the early 1950s, when it
became a twice-yearly publication. Early Avestas feature mostly poetry
and short stories, while later issues feature a wider range of genres,
including non-fiction and visual art.