The fourth generation of photography shows the development from
commercial and business photography into fine art through the work of
Byrd Williams IV. Byrd is a Collin College professor who eventually sold
the family business. Byrd went to graduate school at SMU while still
working at Byrd Photo Service. While at SMU, Byrd Williams had contact
with artists and photographers, such as Richard Avedon and Robert
Rauschenberg. Like his father, Byrd also studied fine art photography.
His own style is informed from the history of photography as well as his
interest in urban development and posterity. From early on, Williams
showed a knack for creative photography, getting his first camera from
his father prior to his teen years. Byrd’s subject matter includes
street scenes, buildings, portraits, and in the 1980s, he photographed
televangelists, such as Jimmy Swaggart.