A Tour Through Their History: Blue Ribbon Publishing

In the 1930s, Blue Ribbon Publishing of New York worked with talented artists and engineers to produce a successful series of imaginative pop-ups. Many of the books’ colorful characters were inspired by the recent popularity of Walt Disney animation. Notably, Blue Ribbon introduced the term “pop-up” to market their books.

A book cover containing an illustration of a gray cat standing up, wearing a blue outfit and red boots while holding a rabbit upside down in one hand. The cat stands on grass that is on the bottom right corner, the title inside it.

Pop-up of giant cat's head, its paws also sticking out of the page with one holding a spoon. Directly in front of it is a mouse running away, two paws on the floor.

A book cover with an illustration of Tarzan, a man in only a Speedo, standing on a tree branch while a leopard is right next to him. Tarzan holds a knife in one hand. The title of the book is at the top.

A pop-up expanding longways across two pages of Tarzan on top of a green alligator, the gators mouth opened as Tarzan holds a knife over it. The flat pages are made to look like swamp water.

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