World War I ended the golden age of movable books. The contribution of
German artists, which was so prominent in previous century, came to a
halt. The English and Americans lacked the print shops and skilled labor
necessary to create the fine chromolithography of the Germans. As a
result, movable books declined in quality and quantity.
Movables experienced a renaissance in the 1930s and 1940s, thanks to S.
Louis Giraud in London. While editor of children’s books for the
newspaper, Daily Express, Giraud designed and produced a pop-up annual
by the same name. After he left the newspaper, he continued the series
under the title Bookano Stories. From 1929 to 1949, Giraud produced
sixteen annuals using the name Strand Publications and Bookano Stories.
His books were referred to as “living models” because each scene
unfolded in a double-page spread, which was designed to be viewed from
multiple angles, much like many modern pop-up books. An added attraction
was that the actions appeared to continue after the page was opened. A
good example of this is from the Daily Express annual for 1930. A
circus clown magically swings around a bar.