The Great Menagerie: Twentieth Century

S. Louis Giraud: Daily Express and Bookano Stories

Pop-ups experienced a renaissance in the 1930s and 1940s, thanks to S. Louis Giraud in London. While editor of children’s books for the newspaper, Daily Express, Giraud produced a pop-up annual by the same name. After he left the newspaper, he continued the series under the title Bookano Stories, which ran for seventeen years. His books were referred to as “living models” because each scene unfolded in a double-page spread, which was designed to be viewed from multiple angles. Another attraction, according to Peter Haining in his Movable Books, was that “not only did the figures stand up as the pages were opened and closed, the figures appeared to continue their movements” after the book was opened.

Blue Ribbon Publishing and Harold Lentz

Blue Ribbon Publishing and paper engineer Harold Lentz teamed up in the 1930s to produce a successful series of imaginative pop-ups. Many of the books’ colorful characters were inspired by the recent popularity of Walt Disney animation. Notably, Blue Ribbon was the first publisher to market their books using the term “pop-up.”

Voitech Kubasta

Voitech Kubasta was an artist for Artia, a state-run import/export company in Prague, which marketed books through Bancroft and Company of London. Kubasta, an architect by trade, began experimenting with paper in the 1950s. He combined his talent for paper engineering with an interest in fairy stories to create an estimated seventy pop-ups for Artia in the 1950s and 1960s. Artia distributed thirty million copies in thirty-seven languages of Kubasta’s popular creations.

Jan Pienkowski

Robert Sabuda

Brian Wildsmith

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